So I popped my Problogger cherry and went to my first Problogger conference this past weekend in Surfer’s Paradise, Queensland.
For the uninitiated, Problogger is a blogging conference founded by Darren Rowse which is two days filled with inspirational speakers, information as well as connecting with blogging buddies so we can improve our blogs, our communities or monetize our words.
Things I learnt at Problogger.
1. It was interesting and surreal meeting bloggers in real life.
Bloggers Kirsty from My Home Truths, Kimba from Kimba Likes, Grace from With Some Grace, Nikki from Styling You, and Janet from Middle Aged Mama are exactly like their blogs which I love. I missed talking to many bloggers I follow online due to a number of factors, one of them being not everyone was recognisable from their avatars. (Instagram filters anyone?)
You know when some one asks you a question just as you take a huge bite of food and can’t answer back?
Well, I was able to embarrass myself by introducing my own self to blogging legends Maxabella and Suger just at that moment when they both took a bite of their afternoon tea at the same time. I am so classy. Both ladies deserve all their blog success. Amazing women.
2. Don’t under estimate the power of the target reader
The sessions that appealed the most to me were about building community, finding your target audience and writing for social good, which is definitely helpful with my new blog direction. All of the sessions hinged on the formula that you identify your ideal reader, write useful content for them, go over and above for your blog and social media community, then provide products/services to solve their problems. If you don’t know who you are writing for, then you are in bloggy trouble. You need to put your reader first in order to achieve anything in the blogging world.
3. One of the biggest things I learnt at Problogger is that I am definitely a word blogger not a brands blogger.
I may work with brands, I may not. The underlying reason why I blog is not to get freebies, it is to write words that have meaning for someone. After listening to Eden Riley, Carly Findlay and Stephen from World Vision talk about how to do good with your blog, I have decided to write more posts for social good, raising awareness for a worthy cause here on the blog.
4. I have now developed a love of mojito’s.
Which is a rather refreshing, expensive cocktail ($15 in Queensland, $18-20 in WA. Stupid mining tax inflation) that I consumed in copious amounts while on my bloggy holiday.
I met many bloggers (some of them include: Jo from Country Life Experiment, Amanda Kendle who blogs at Not A Ballerina, Jo Castro from Lifestyle Fifty/ZigaZag, Jade from Thyme and Me , Zanni from My Little Sunshine House) and wish I could have met everyone but it was not to be.
Advice from those in the know
Gabrielle De Ruiter: The Everywherist
Be the thing that you’ve been waiting for.
Write for the audience you will eventually have, not the one you have now.
Nikki Parkinson: Styling You
Blogging and connection is like “sharing a meal”. Keep feeding your own dinner party guests.
Know thy reader. It is about your voice. Create a feeling on your blog when your readers visit.
Your audience will determine what the business of you becomes.
Find solutions to problems via your community and audience.
Chrissie Burnett: Childhood101
Have original content. Be interesting or be invisible.
What is the purpose of you writing? How do your readers feel?
Are you sabotaging the reader experience? Writing Style/Content/Original-Unique Voice/Lack of Consistency
Chantelle Ellem : Fat Mum Slim
Put yourself out there to get the reward.
Where you put your attention, things blossom.
Tap into communities, start conversations, people want to see you.
Have you ever attended a blogging conference?
What is your favourite cocktail?
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